IBA Thesis #1:
The $15.2B portion of the information business that is made up of experts helping real people to achieve profound personal and professional change will grow to $50B over the next decade.
This thesis comes from the following observations:
Observation 1:
Formal education continues to grow further out of reach and fall further out of touch, yet demand grows for skills and knowledge in the areas of small business growth, health & wellness, personal finance, and personal relationships.
Observation 2:
The pace of technological advancement (with its resulting professional and personal adaptation demands) continues to accelerate. These changes demand faster acquisition of an increasingly wide range of new skills.
Observation 3:
Experts in the areas of small business, personal finance, health & wellness, and personal relationships are increasingly aware that their skills are worth several multiples of their corporate salaries.
Observation 4:
Individuals are increasingly aware that the right experts can help them acquire life-changing skills in key areas of their lives, over just a few months of focused effort.
Observation 5:
Unlike most of the formal education system, the Information Business industry is focused on practical skills that produce measurable results.
Observation 6:
Individuals are increasingly aware that sick care is expensive and bureaucratic, while true health care is mostly a set of learnable personal skills and habits.
Observation 7:
Individuals are increasingly aware that our close personal relationships are central to our happiness, and usually require non-obvious skills and insights to nurture.
Observation 8:
Individuals are increasingly aware that wealth acquisition is less due to happenstance and more due to learnable skills and habits.
Observation 9:
Small business owners are increasingly aware that business success requires customer success, which can’t be faked, astroturfed, or whitewashed in the long term.
Observation 10:
Individuals are increasingly aware that meaningful growth is earned rather than given or purchased. This makes us less susceptible to the ‘guru guarantee’ fad that seems popular at the moment.
How does IBA help expert coaches deepen their impact, grow their profit, and serve their clients with integrity?
Learn more about IBA
20+ years of experience
800+ businesses helped
Over $1B in revenue created
"Steve's process booked $54MM for us in a little over seven months"
Jake S., PhD, Vice President & Chief Technologist
"Best growth coach I've seen. Actually knows how to drive results, and that's really rare."
Trend D., #254 on the Inc 5000 list
"Steve thinks different. He found & fixed problems we didn't know we had."
Gregory S., Venture Capital, self-made billionaire
"I flew five of my key project leads across the country to talk to Steve."
Steve J., Director of Advanced Systems
"Steve's vision and leadership landed more than $112M in tech development contracts."
Patrick E., PhD, Chief Technologist
"Completely rebuilt our curriculum and processes to focus on client success."
Trish M., Director of Operations
"Came in and basically wrote the proposal that won a $955,000 deal for us."
Brian S., VP and Head of Product Strategy
"A real subject matter expert and a great guy. Write down whatever he says so you don't forget!"
James D., Aerospace Consulting
"Huge difference! Steve helped us 5x our lead flow on the SAME ad spend in just 3 weeks!"
Fabi P., Brand Strategist
"Steve drops knowledge bombs left and right. Really awesome."
Kevin S., Digital Marketing Agency Owner
"Helped me master a really powerful process that quickly turned into six figure results!"
Mark L., Entrepreneur and Consultant
"Steve's leadership turned a neglected project into a $32M success in 18 months."
John G., PhD., Principal Engineer
Excellence
Is the deliberate and daily process by which Information Business Entrepreneurs become the top 1% in their field.
"This testing process saved us $500,000 in customer acquisition costs in the first month alone."
Rishi S., Founder and Chief Marketing Officer
"It was a rocket ride. Steve helped us get from $0 to $400,000 per month in just six months."
Britt & Laurie-Anne, Co-founders
"Steve's approach is very thorough. He helped us get to $649,000 in our first year."
Valerie & J.M., Authors and Coaches
"Improved my ROAS while scaling our offer from $3K to $100K in monthly ad spend. I was shocked."
Jenn G., Chief Marketing Officer
"Steve's coaching took me from $7K/month to $100K/month in top line revenue while REDUCING lead costs. Can't say enough good things!"
Michael C., High-Ticket Coach
"I needed a 7% conversion rate on my page, and Steve helped me get to 40% in 7 weeks!!"
Licia R., Personal Development Coach
"We loved Steve's instruction. Always helpful, honest, knowledgeable, and kind."
Claire D., Digital Marketing Professional
"I've done this work for years but I learned a ton and really improved my clients' results right away."
Brenna J., Marketing and Brand Strategist
"Really helpful insights and I actually had fun running all the tests. Our results were obviously off the charts."
Jonathan G., Game Design and Marketing
"I made $94,000 last month! I'm already referring all of my subscribers to Steve!"
Alana T., Bestselling Author and Coach
"I went from selling a couple of books a day to selling enough to quit my day job."
Kelly O., University Professor and Bestselling Author
"This stuff just works. I mean, it WORKS!"
Jeanne A., Author and Women's Health Coach
Impact:
Information Business Entrepreneurs drive a profound, positive transformation in our customers' lives.
"I've been learning from Steve since our F-16 days together. He's an outstanding mentor & entrepreneur."
Jeremy G., Chief Product Officer
"I've been really impressed with everything I've seen so far. I've already referred several of my friends."
LT, Million-Selling Author
"Steve is true expert, amazing speaker and instructor, ultimate credibility."
Jase S., Entrepreneur and Bestselling Author
"Steve is a legit CRO expert and an outstanding coach and teacher."
Kim B., Seven-Figure Entrepreneur
"Exceptional mentorship. 100% the real deal. Helped us reach $543,000 in our first year!"
Tiffany M., Startup Founder
"Steve is true expert, amazing speaker and instructor, ultimate credibility."
Jase S., Entrepreneur and Bestselling Author
"Steve is THE book marketing expert. We love working with him."
Erin A., Bestselling Author, Entrepreneur, Inc 5000 Startup Co-founder
"Steve made an enormous positive impact on our business."
Jess J., Bestselling Author and Inc 5000 Startup Founder
"OMG, I'm on track for seven figures this year!"
Diana O., USA Today Bestselling Novelist
"Changed our lives. My children will grow up in an amazing home and environment thanks to Steve!"
Katie C., Million-selling Author
"I made $624,000 last year and I'm about to reach the $1M milestone, all thanks to Steve's program."
Naomi R., Million-selling Author
"Helped me sell over $311,000 in my first year. It was the best business decision I've ever made."
Gordon C., Bestselling Author
Integrity:
Documented evidence that Information Business Entrepreneurs' products and processes produce the customer outcomes we claim.
"I now have control over my career, and we retired my husband last year!"
Lydis S., Million-selling Author and Entrepreneur
"Thanks to Steve, I'm now selling between 200 and 400 copies of my books every single day."
AJ V., Million-selling Author
"I'm now getting 5x return on my ad spend. The results have been incredible."
Othniel D., Educator, Entrepreneur, and Author
"He flew out over Thanksgiving to turn wrenches with us on the aircraft carrier when we got behind."
Jason G., Program Manager
"One of the legends in the F-16, and he also kept the F-35 program bed-down on track."
Micah F., Brigadier General, USAF
"Steve took an overlooked idea, proved it worked, and turned it into a billion-dollar technology."
Bill N., Vice President and General Manager
"Things are going really well for me. I've made a lot more money following Steve's process."
Rachel H., Million-selling Author
"Steve has so much experience, and the calls with him have been outstanding."
Kay C., Million-selling Author
"Really impressive. I've already referred all my friends to Steve!"
Pamela K., Million-selling Author
See our 7-minute information video
Discover the 3 steps in the IBA process, and the 3 keys behind our $1B+ in client revenue
